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Internet Market Penetration and Usage Indicators in Latin America
Tendencias Digitales, a company engaged in on-line market research carried out the first regional survey on the Internet Usage in Latin America. This survey included five countries: Argentina, Chile, Peru, Colombia, and Venezuela. Results from this research allowed identifying how Latin American People use the Web, pointing out the electronic mail as a fundamental tool, yet without disregarding new electronic communication modes such as Blogs and Voice over IP (VoIP), everyday showing higher strengths. Topics you can find in this paper include growth of the Internet market penetration and regional perspectives, digital gap, and main messages arising from this survey.
Fecha: May 2008
Páginas: 67
Fuente: Tendencias Digitales
Costo: Documento Gratis
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